NCIA
NCIA
NCIA
Client Needs
Client Needs
Client Needs
NCIA Community Services is a nonprofit that empowers people facing significant challenges—including those with disabilities, formerly incarcerated individuals, at-risk youth, and adults with complex needs—through comprehensive support services. My role in this project was to create social media posts, while ensuring the scalability, quality, and brand consistency of other already created social media post assets.
NCIA Community Services is a nonprofit that empowers people facing significant challenges—including those with disabilities, formerly incarcerated individuals, at-risk youth, and adults with complex needs—through comprehensive support services. My role in this project was to create social media posts, while ensuring the scalability, quality, and brand consistency of other already created social media post assets.
NCIA Community Services is a nonprofit that empowers people facing significant challenges—including those with disabilities, formerly incarcerated individuals, at-risk youth, and adults with complex needs—through comprehensive support services. My role in this project was to create social media posts, while ensuring the scalability, quality, and brand consistency of other already created social media post assets.
Year
Year
Year
2024
2024
2024
Client
Client
Client
Resonance
Resonance
Resonance
Services
Services
Services
UI/UX Design
UI/UX Design
UI/UX Design
/
HTML/CSS
Highlighting Impact
Highlighting Impact
Highlighting Impact
Many organizations post on social media without a clear strategy, diluting their impact and making it harder to drive long-term engagement. For this project, the strategy centered on spotlighting the organization's success stories to build emotional connections with both potential donors and individuals facing similar situations the organization serves.
Social Media Strategy:
Address common lack of intentionality in nonprofit posting
Spotlight success stories within the organization
Build emotional connections with potential donors
Reach individuals experiencing relevant challenges
Drive meaningful long-term engagement
Create strategic, purpose-driven content
Many organizations post on social media without a clear strategy, diluting their impact and making it harder to drive long-term engagement. For this project, the strategy centered on spotlighting the organization's success stories to build emotional connections with both potential donors and individuals facing similar situations the organization serves.
Social Media Strategy:
Address common lack of intentionality in nonprofit posting
Spotlight success stories within the organization
Build emotional connections with potential donors
Reach individuals experiencing relevant challenges
Drive meaningful long-term engagement
Create strategic, purpose-driven content
Many organizations post on social media without a clear strategy, diluting their impact and making it harder to drive long-term engagement. For this project, the strategy centered on spotlighting the organization's success stories to build emotional connections with both potential donors and individuals facing similar situations the organization serves.
Social Media Strategy:
Address common lack of intentionality in nonprofit posting
Spotlight success stories within the organization
Build emotional connections with potential donors
Reach individuals experiencing relevant challenges
Drive meaningful long-term engagement
Create strategic, purpose-driven content
A Memorable Presence
A Memorable Presence
A Memorable Presence
This social media strategy focused around creating impactful visibility for NCIA as an organization. Posts like this set the tone for the type of positive presence an organization wants to have within a given community. Ensuring brand consistency, accessibility, and scalability were integral for making this possible.
This social media strategy focused around creating impactful visibility for NCIA as an organization. Posts like this set the tone for the type of positive presence an organization wants to have within a given community. Ensuring brand consistency, accessibility, and scalability were integral for making this possible.
This social media strategy focused around creating impactful visibility for NCIA as an organization. Posts like this set the tone for the type of positive presence an organization wants to have within a given community. Ensuring brand consistency, accessibility, and scalability were integral for making this possible.
Release strategy
Release strategy
Release strategy
The campaign's release strategy centers around NCIA's end-of-year graduation to maximize donations during the critical giving season. Posts spotlight different programs through graduate success stories, demonstrating the tangible impact of donor contributions.
Release Strategy:
Build momentum before and after graduation ceremony
Highlight different NCIA programs through graduate testimonials
Transform graduation into extended engagement opportunity
Leverage emotional impact of student success stories
Capitalize on year-end giving
season timing
The campaign's release strategy centers around NCIA's end-of-year graduation to maximize donations during the critical giving season. Posts spotlight different programs through graduate success stories, demonstrating the tangible impact of donor contributions.
Release Strategy:
Build momentum before and after graduation ceremony
Highlight different NCIA programs through graduate testimonials
Transform graduation into extended engagement opportunity
Leverage emotional impact of student success stories
Capitalize on year-end giving
season timing
The campaign's release strategy centers around NCIA's end-of-year graduation to maximize donations during the critical giving season. Posts spotlight different programs through graduate success stories, demonstrating the tangible impact of donor contributions.
Release Strategy:
Build momentum before and after graduation ceremony
Highlight different NCIA programs through graduate testimonials
Transform graduation into extended engagement opportunity
Leverage emotional impact of student success stories
Capitalize on year-end giving
season timing
Credits
Credits
Creative Stack
Creative Stack
Adobe Illustrator Adobe Photoshop Abode Lightroom
Adobe Illustrator Adobe Photoshop Abode Lightroom
Supervisor
Supervisor
Ada Portillo (Creative Director)
Ada Portillo (Creative Director)
Credits
Creative Stack
Adobe Illustrator Adobe Photoshop Abode Lightroom
Supervisor
Ada Portillo (Creative Director)
MORE WORKS
2022—2025©
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Designed by
Designed by