Save a Fox
Save a Fox
Save a Fox
A Fight against Fur Farms
A Fight against Fur Farms
A Fight against Fur Farms
This was a university project done with my choice of client. Save a Fox is a nonprofit organization based in Lakeville, Minnesota that specializes in rescuing foxes from fur farms, pet surrenders, and illegal ownership situations. The brand of this organization is notable for its whimsical and authentic voice focused around creating a community of people dedicated to supporting animals in need.
This was a university project done with my choice of client. Save a Fox is a nonprofit organization based in Lakeville, Minnesota that specializes in rescuing foxes from fur farms, pet surrenders, and illegal ownership situations. The brand of this organization is notable for its whimsical and authentic voice focused around creating a community of people dedicated to supporting animals in need.
This was a university project done with my choice of client. Save a Fox is a nonprofit organization based in Lakeville, Minnesota that specializes in rescuing foxes from fur farms, pet surrenders, and illegal ownership situations. The brand of this organization is notable for its whimsical and authentic voice focused around creating a community of people dedicated to supporting animals in need.
Year
Year
Year
2023
2023
2023
Client
Client
Client
Save a Fox Rescue (concept work)
Save a Fox Rescue (concept work)
Save a Fox Rescue (concept work)
Services
Services
Services
Branding/ Visual Identity
Branding/ Visual Identity
Branding/ Visual Identity
Brand Exploration
Brand Exploration
Brand Exploration
Save a Fox had built a strong, passionate community through Instagram, YouTube live streams, and rescue updates. Their audience actively supports their mission to fight fur farms and animal cruelty.
Brand Challenges:
Playful but inconsistent visual identity
Multiple logo iterations in simultaneous use
Poor scalability across applications
Merchandise lacked unified brand recognition
Overall amateur appearance that undermined professionalism
Solution: I refreshed their brand to create a cohesive, professional identity while providing tools for greater outreach and recognition.
Save a Fox had built a strong, passionate community through Instagram, YouTube live streams, and rescue updates. Their audience actively supports their mission to fight fur farms and animal cruelty.
Brand Challenges:
Playful but inconsistent visual identity
Multiple logo iterations in simultaneous use
Poor scalability across applications
Merchandise lacked unified brand recognition
Overall amateur appearance that undermined professionalism
Solution: I refreshed their brand to create a cohesive, professional identity while providing tools for greater outreach and recognition.
Save a Fox had built a strong, passionate community through Instagram, YouTube live streams, and rescue updates. Their audience actively supports their mission to fight fur farms and animal cruelty.
Brand Challenges:
Playful but inconsistent visual identity
Multiple logo iterations in simultaneous use
Poor scalability across applications
Merchandise lacked unified brand recognition
Overall amateur appearance that undermined professionalism
Solution: I refreshed their brand to create a cohesive, professional identity while providing tools for greater outreach and recognition.
Finding a Fresh Voice
Finding a Fresh Voice
Finding a Fresh Voice
The Save a Fox refresh refined the brand's core values through a playful yet professional presentation that connects with both existing and new advocates. The design system draws inspiration directly from fox characteristics—incorporating hidden fox shapes within letterforms, V-shaped patterns from their head shape, and auburn tones sampled from red fox fur pigments.
Design Elements:
Fox silhouettes hidden within logotype
V-shaped patterns throughout brand applications
Auburn color palette from red fox fur
Balance of organic and geometric forms
Adaptable across multiple platforms
The Save a Fox refresh refined the brand's core values through a playful yet professional presentation that connects with both existing and new advocates. The design system draws inspiration directly from fox characteristics—incorporating hidden fox shapes within letterforms, V-shaped patterns from their head shape, and auburn tones sampled from red fox fur pigments.
Design Elements:
Fox silhouettes hidden within logotype
V-shaped patterns throughout brand applications
Auburn color palette from red fox fur
Balance of organic and geometric forms
Adaptable across multiple platforms
The Save a Fox refresh refined the brand's core values through a playful yet professional presentation that connects with both existing and new advocates. The design system draws inspiration directly from fox characteristics—incorporating hidden fox shapes within letterforms, V-shaped patterns from their head shape, and auburn tones sampled from red fox fur pigments.
Design Elements:
Fox silhouettes hidden within logotype
V-shaped patterns throughout brand applications
Auburn color palette from red fox fur
Balance of organic and geometric forms
Adaptable across multiple platforms
RECOGNITION OUTREACH ADVOCACY
RECOGNITION OUTREACH ADVOCACY
RECOGNITION OUTREACH ADVOCACY
The goal of this brand refresh was rooted in these objectives to determine effectiveness. The creation of these deliverables showcased a flexible and recognizable design system that is streamlined for easy use across a variety of applications. This project taught me important branding principles and the value of a comprehensive brand style guide.
The goal of this brand refresh was rooted in these objectives to determine effectiveness. The creation of these deliverables showcased a flexible and recognizable design system that is streamlined for easy use across a variety of applications. This project taught me important branding principles and the value of a comprehensive brand style guide.
The goal of this brand refresh was rooted in these objectives to determine effectiveness. The creation of these deliverables showcased a flexible and recognizable design system that is streamlined for easy use across a variety of applications. This project taught me important branding principles and the value of a comprehensive brand style guide.
Credits
Credits
Creative Stack
Creative Stack
Adobe Illustrator Adobe Photoshop Adobe Lightroom Adobe Indesign
Adobe Illustrator Adobe Photoshop Adobe Lightroom Adobe Indesign
Professor
Professor
Katherine Heater
Katherine Heater
Production
Production
Jordan Fisher
Jordan Fisher
Credits
Creative Stack
Adobe Illustrator Adobe Photoshop Adobe Lightroom Adobe Indesign
Professor
Katherine Heater
Production
Jordan Fisher
MORE WORKS
2022—2025©
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Designed by
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