Save a Fox
project overview
save a fox is a nonprofit organization based in lakeville, minnesota that specializes in rescuing foxes from fur farms, pet surrenders, and illegal ownership situations. the brand of this organization is notable for its whimsical and authentic voice focused around creating a community of people dedicated to supporting animals in need. this was a university project done with my choice of client.
project type
Visual Identity & Brand Refresh
year
2023
my role
Art Director & Designer
client
Save a Fox
brand exploration
Save a Fox has built a strong and passionate community around the animals they care for, as well as sparking support to speak out and fight back against fur farms and animal cruelty as a whole. This approach to advocacy done through social media platforms was more informal but allowed for a more genuine connection to be built at a more human level.
While playful, the existing branding was inconsistent and difficult to recognize—multiple logo iterations coexisted, scalability was poor, and merchandise followed no unified system. This created an amateur impression that undermined their credibility. With this in mind, I refreshed the brand to provide professional tools for greater outreach and recognition.
Execution and Impact
Recognition, Trust, and Consistency:
these objectives served as the benchmarks for success with the brand refresh. the final system feels professional enough for grant applications and partnerships while preserving community warmth that existing supporters fell in love with:
Flexible elements scale seamlessly across social media, merchandise, and print materials
Solved consistency issues while strengthening overall brand recognition
Comprehensive guidelines support strategic outreach efforts
Demonstrated how professional systems can maintain authentic community voice
