IHA
IHA
IHA
Red Means Care
Red Means Care
Red Means Care
Interim HealthCare of Annapolis is a home care provider offering skilled nursing, personal care, companionship, and healthcare staffing services to help seniors and individuals with health conditions live independently at home in major city areas around Annapolis. My role in this project was to design deliverables that served a media campaign strategy to drive engagement with current clients as well as attract new ones.
Interim HealthCare of Annapolis is a home care provider offering skilled nursing, personal care, companionship, and healthcare staffing services to help seniors and individuals with health conditions live independently at home in major city areas around Annapolis. My role in this project was to design deliverables that served a media campaign strategy to drive engagement with current clients as well as attract new ones.
Interim HealthCare of Annapolis is a home care provider offering skilled nursing, personal care, companionship, and healthcare staffing services to help seniors and individuals with health conditions live independently at home in major city areas around Annapolis. My role in this project was to design deliverables that served a media campaign strategy to drive engagement with current clients as well as attract new ones.
Year
Year
Year
2025
2025
2025
Client
Client
Client
Interim Healthcare of Annapolis
Interim Healthcare of Annapolis
Interim Healthcare of Annapolis
Services
Services
Services
Social Media Design
Social Media Design
Social Media Design
/
Marketing
Connection & Content
Connection & Content
Connection & Content
IHA posted semi-regularly but lacked strategic direction and intentionality, resulting in poor engagement and irrelevant content. I designed a targeted campaign for family members and seniors seeking home care, focusing on seasonal health information for the colder months.
Campaign Approach:
Address previous lack of intentionality and low engagement
Showcase Interim Healthcare of Annapolis's unique benefits
Provide relevant, seasonal health information
Focus on cold weather risks affecting seniors
Keep followers engaged and informed with
valuable content
IHA posted semi-regularly but lacked strategic direction and intentionality, resulting in poor engagement and irrelevant content. I designed a targeted campaign for family members and seniors seeking home care, focusing on seasonal health information for the colder months.
Campaign Approach:
Address previous lack of intentionality and low engagement
Showcase Interim Healthcare of Annapolis's unique benefits
Provide relevant, seasonal health information
Focus on cold weather risks affecting seniors
Keep followers engaged and informed with
valuable content
IHA posted semi-regularly but lacked strategic direction and intentionality, resulting in poor engagement and irrelevant content. I designed a targeted campaign for family members and seniors seeking home care, focusing on seasonal health information for the colder months.
Campaign Approach:
Address previous lack of intentionality and low engagement
Showcase Interim Healthcare of Annapolis's unique benefits
Provide relevant, seasonal health information
Focus on cold weather risks affecting seniors
Keep followers engaged and informed with
valuable content
RELEASE STRATEGY
RELEASE STRATEGY
RELEASE STRATEGY
Strategic timing was critical for this campaign's success, with posts released biweekly over three months (October through December) to align with cold weather risks affecting seniors. The designs were simple yet effective applications of the existing brand, taking a proactive approach to inform current and prospective clients.
Campaign Timeline & Approach:
Biweekly posts over three months (October, November, December)
Timing aligned with cold weather season and senior health risks
Simple, effective applications of existing brand
Proactive information delivery
Targeted to current and
prospective clients
Strategic timing was critical for this campaign's success, with posts released biweekly over three months (October through December) to align with cold weather risks affecting seniors. The designs were simple yet effective applications of the existing brand, taking a proactive approach to inform current and prospective clients.
Campaign Timeline & Approach:
Biweekly posts over three months (October, November, December)
Timing aligned with cold weather season and senior health risks
Simple, effective applications of existing brand
Proactive information delivery
Targeted to current and
prospective clients
Strategic timing was critical for this campaign's success, with posts released biweekly over three months (October through December) to align with cold weather risks affecting seniors. The designs were simple yet effective applications of the existing brand, taking a proactive approach to inform current and prospective clients.
Campaign Timeline & Approach:
Biweekly posts over three months (October, November, December)
Timing aligned with cold weather season and senior health risks
Simple, effective applications of existing brand
Proactive information delivery
Targeted to current and
prospective clients
Impact & Results
Impact & Results
Impact & Results
Under this release strategy and timed posts the company was able to experience a 65% increase in engagement across not just their social media platforms but also on their main website. This was only possible through careful research and leveraging any relevant components to Interim Healthcare of Annapolis's voice.
Under this release strategy and timed posts the company was able to experience a 65% increase in engagement across not just their social media platforms but also on their main website. This was only possible through careful research and leveraging any relevant components to Interim Healthcare of Annapolis's voice.
Under this release strategy and timed posts the company was able to experience a 65% increase in engagement across not just their social media platforms but also on their main website. This was only possible through careful research and leveraging any relevant components to Interim Healthcare of Annapolis's voice.
Credits
Credits
Creative Stack
Creative Stack
Adobe Indesign Adobe Illustrator
Adobe Indesign Adobe Illustrator
Supervisor
Supervisor
Ada Portillo (Creative Director)
Ada Portillo (Creative Director)
Credits
Creative Stack
Adobe Indesign Adobe Illustrator
Supervisor
Ada Portillo (Creative Director)
